How to Use Targeted Advertising As a Tool to Boost Website Traffic
As internet users around the world grows, every webmaster wants to drive more and more targeted traffic to their website.
But, we all know that it requires an effective use of internet marketing and advertising strategies, else it could result in HUGE loss of your money and time.
So, what are the various techniques available to reach out to targeted traffic for your business? Is it possible to reach out to your target audience without wasting much time and money?
Well, there are many online website promotion tactics available for an avid user, but here I will focus on targeted advertising as an effective tool to reach out to your niche audience.
While there exist different targeted advertising strategies such as banner advertising, affiliate marketing, e-mail marketing systems, and online classified advertising, the real challenge lies in choosing the best advertising strategy to ensure that visitors coming to your website are targeted.
What Makes an Effective Targeted Advertising?
An effective targeted advertising provide your audience with a reason to click on the given link while thousand others are already craving for their attention.
But, if you use the right type of advertising strategy to reach your prospective customers, it is possible to ensure maximum returns on your investment.
What are the various types of Targeted Advertisements?
1. Pay Per Click Advertising
Pay Per Click Advertising is a popular but expensive targeted advertising method to promote your web-based business.
Your ad will be placed on major search engines such as Yahoo, and Google and if a user clicks your ad, it will take him directly to your website.
The cost of advertising would depend on the number of clicks you get on your advertisement.
Moreover, you must choose the right keywords so that your ad is visible every time a user looks for those keywords. (See "Why PPC Marketing is the Best Alternative to SEO")
2. Banner Advertising
You must have seen various small rectangular ads on a Web page. They are known as banners. When you click on any of these banners, you will be taken to a new Web site.
You can also use banner advertising to reach out to specific set of audience. But, you are required to pay the publisher to post your banner on their site.
You can even approach a number of banner network sites such as doubleclick.com or flycast.com, which will help you post your banners on many publisher sites.
If your budget doesn't permit this, you can even join a banner exchange program and trade banner ads with other publishers.
3. Solo Ads
You can even place solo ads in various ezines and newsletters to promote your online business.
In fact, solo advertising is one of the easiest and quickest tools to get instant recognition and reach out to your target audience.
A solo ad is sent to an entire list of ezine or newsletter subscribers without any other content in it. But, you must consider the following points while choosing an ezine for putting your solo ad in:
- Whether it has similar set of target audience as yours
- Whether it has a good circulation (ideally, it should be above 5,000 subscribers)
Also, your ad should include a short, specific, with an interesting subject line. Don't forget to provide a back link to your website along with your contact details, so that readers can easily contact you. (See "How to Use Solo Ads for Website Traffic Promotion")
3. E-mail Marketing
You can also use email marketing to reach out to thousands of potential customers with a single click.
However, you must have a data base of your existing customers as well as prospective customers so that you can inform them about your new products/offers, which in turn, can help you maximize your profits.
If you want your email marketing system to work, you can offer lucrative deals to your customers.
For example, you can offer them 5-10% discount on their purchase if they sign up. Soon, you will notice that you have an excellent email list that could help you generate business leads and make you profit.
Send your readers personalized email, such as offering them discounts on their anniversary and birthday. This will prompt your subscribers to return to your website and avail the offer. (See "3 Tricks to Organizing Effective Email Campaigns")
If done correctly, targeted advertising can work wonders for your business. You just need to follow the tips described here to gain instant success.
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