By Daniel D Dwase

Since the invention of search engine optimization as an effective tool for promoting businesses online, many SEO tools have been created to enhance the performance of online marketing campaigns.

Search engine tools are of great help when it comes to establishing the metrics for resources deployed to achieve your business goals.

While some SEO tools help you track the sources that drive traffic to you website, others assist you figure out the keywords you should focus on in order to achieve higher rankings across major search engines.

Here is a list of the most important search engine tools that can offer your web marketing efforts a face-lift:

Tools for Keyword Analysis and Suggestion

Keywords form the base of your search engine optimization campaign. The more effective the keywords, the more valuable they are for your online business.

But, keywords of any e-commerce website require regular analysis and updating to stay afloat in the online marketing landscape.

A research on your keyword analysis helps you zero in on the most relevant and useful keywords and phrases for your online business.

Popular keyword analysis tools are Word Tracker, Adword Keyword Finder, and Overture. You can use these search engine tools to check the status of your keywords in the industry including their competition and search volume.

With the help of keyword suggestion tools you can generate new keywords and phrases related to the keyword that you type in.

Word Tracker, Adword Keyword Finder, Overture are also useful keyword suggestion tools. You can get info about the number of people searching for a particular keyword and the number of visitors coming to your site using a particular keyword.

Tools for Meta Tags Analysis and Meta Tag Generation

Meta tag optimization is a crucial on-page search engine optimization technique that can bring significant change to your websiteÕs ranking in the search engines and the volume of visitors you get to your website.

Meta tag analysis help you check the conformity of the Meta tags on your webpages. With the help of Meta tag analysis tools like MetaTag Analyzer, you can get report on Meta tag validation of different pages on your website.

Additionally, the search engine tool like Meta tag generator assist you to create your custom Meta tags that can be effective for your high search engine rankings.

Tools for Traffic Analysis

Tracking website traffic is increasingly becoming important for any online entrepreneur due to the ubiquitous competition in the market.

As a webmaster, you need comprehensive, and precise information about your website visitors and get answer to certain questions like...

• What are the sources of traffic to your website?
• Which search term have they used to access your website?
• Which search engines have they used to find your website?
• What are the operating systems, plugins and browsers used by your visitors?
• What pages they visit on your website?
• Where do they leave from your website?

Traffic analysis tools such as Google Analytics, SiteMeter, Stat Counter help you analyze your traffic, evaluate your current techniques of search engine optimization, and improve your techniques to become more competitive in the industry.

Tools for Link Checking

Being a webmaster you need to understand the importance of links on your website.

Links form the core part of your website optimization process and, therefore it is no wonder that online businesses strive to excel from their competitors in the number of quality links to their website.

However, information about the links on your website can help you strategize your link building techniques and get quality back links to your site.

Link counter, link popularity checker, etc. are search engine tools to count the number of links to your website. Apart from that, you can get data on the number of broken link on your website with the help of Broken Link Checker.

Apart from the above tools, there are other tools to check page rank of website, analyzing the competition of your website on the web, etc. and all of them are worth considering while planning your SEO campaign.

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