By Daniel D Dwase

You've finally got some subscribers and you're excited about sending out some great promotional messages. But before you send out your first mailing there are some things you need to consider.

An effective email campaign will not only boost your website traffic, but can also increase your sales as well.

But if you don't take some time to properly plan and organize your campaign, you could end up sending out a bunch of emails that will only end up in someone's trash bin.

You're probably tired of hearing about the importance of titles, but I can't reiterate enough that titles are key. They've got to spark curiosity or you're emails will most likely get deleted before it's ever read.

When thinking of titles, take a moment to ask yourself: Would I open this email if it were in my inbox?

An effective email campaign should be organized around a central theme, website, product (or service) or a set of related products.

You'll want to create a set of short engaging email messages that quickly highlight the product's benefits. Don't drag this out too long, be brief, but be specific.

Then end the message with a suspenseful hook that will inspire them to click the links you've provided.

You could also end with a question that impels them to find the answer in the following link. For example: "Find out how this new tool can boost your website traffic in a few days..."

You should compose several similar informational messages that each reveal a different aspect or benefit. You'll want to send them in intervals that are spaced at least a few months apart.

Try not to send emails more than 2 - 3 times a month. Once a month may actually be optimal depending on your niche and target audience. Sending more than this could send your reader to the deadly "unsubscribe" link - so refrain from overdoing it.

Another important tip: Don't try to promote something in every message of your email campaign. The purpose of some of your messages should be to gain your audience's trust by offering them free, but useful information that could really help them.

You could actually send emails of this kind more frequently. You're readers will look forward to these types of messages.

Gentle persuasion is always more effective than conspicuous sales attempts. Most people aren't in the mood to read one more sales pitch, so you've got to frame your message as useful information.

You can pair helpful tips with promotional info by suggesting products or services that could make potential customer's lives easier. This is not an endorsement to deceive your readers - that is completely unethical.

You should only promote things that really do what they promise. People don't mind buying things that actually work and they'll be grateful to you for pointing them in the right direction.

Email Campaigns Ideas:

1. Not sure what to do? Start an email campaign that promotes your new website or a new feature. Send several emails that that give a brief glimpse of what your site has to offer.

Again, focus only on one tidbit at a time. Send a new message 1 - 2 times per month to increase exposure and website traffic.

2. Start a campaign to increase reader trust. Send several emails with valuable strategies or free e-books to increase your credibility. Readers will feel more at ease.

When they see your emails they'll know you aren't always trying to sell them something. Send a new message 1 - 2 times or more a month to increase exposure and website traffic.

3. Promote a new product or group of related products. Remember to focus on one thing at a time. Send no more than 1 message a month.

Need help writing persuasive emails? A lot of affiliate programs offer free promotional emails. Revise and personalize these messages to create new messages for your readers.

After you've organized your campaign, here's an important point to consider - you must send separate email to each subscriber to avoid disclosing your subscriber's email addresses to other subscribers who may end up sending spam once they get their hands on all those email addresses.

Also, another thing to consider, in order to send unsolicited emails, you must comply with Can-Spam laws that require you to include an unsubscribe link and a physical address in each message.

If you have a lot of subscribers, to make your job easier you may want to consider going through an email marketing company like iContact. They automatically include unsubscribe links.

They've got affordable pricing and even give you a free 15-day trial that doesn't require a credit card to get started.

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