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5 DIY Therapies to Reduce Bounce Rate on Your Website
5 DIY Therapies to Reduce Bounce Rate on Your Website By Daniel D Dwase...
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There is hardly anything as disturbing to a webmaster as the mounting bounce rate on his website.
After spending a fortune on optimizing your website for search engines and driving a lot of traffic
to your website, the last thing you want is your website visitors turning their back on you faster
than you realize.
You are at your wit's end and desperately turn to an SEO consultant to diagnose the
problems and find out that your SEO strategies were not focused on targeted visitors.
If your website
is exhibiting the aforementioned symptoms, it is probably suffering from a classic case of bounce-rate problem.
So what is the way out? Any SEO consultant will generate a website analysis report before they tell
you if the problem lies with your website or your marketing strategy.
The gravity-defying bounce rate
on your website might arise from a number of reasons. An SEO consultant will help you figure out the
potential triggers that badly affect your website's conversion rate.
Well, all this might cost you some
money, but you can probably try some DIY methods to see if you can solve the problems by yourself.
Here are some effective methods of checking the bounce-rate on your website that you can adopt...
Analyzing Your Traffic
Bouncing visitors are hindrance to your website's success. The most effective way you can know about
the bouncing traffic is by keeping track of your visitors.
Traffic analysis is a useful method of getting
information about the bounce-rate on your website.
It gives data about the number of visitors that
leave your site without taking any action, the pages from which most of the visitors leave your site
and the time they spend before leaving your site.
You can analyze the data and devise different techniques
of holding the attention of your visitors and influence them to make purchase.
Below is the traffic analysis of this site... it shows that visitors stay on this site longer with a bounce-rate of 39.15% (the smaller the percentage the better).
This also reflects the amount of time visitors hang around this site... 10 minutes on average which is pretty good.
For example if you analyse your traffic and notice that you have 100% bounce rate it basically means that visitors leave your site as soon as they enter.
Fig. 2: Bounce Rate for all Visitors
Fig. 3: Time on Site for all Visitors
Relevant Keyword
Search marketing concepts are based on keywords. A large percentage of your visitors find you with
the help of your keywords.
And, selection of keywords makes all the difference to the success of your website
in your industry.
If you select the most relevant and highly searched keywords and phrases, you are more
likely to get relevant web traffic to your site. but, if you fail to pick appropriate keywords, your
website will end up with increasing-bounce rate because your visitors may not be interested in spending time on
a website that is irrelevant to their search.
Website Design
If your website design is not able to impress your visitors, you may lose many potential visitors to your
site.
Starting from the color, content to the navigation and the anchor text - every individual aspect of
your website is crucial to decide the time that your visitors spend on your website.
Confusing navigation
structure is one of the key factors that trigger the bounce-rate of a website.
No visitors will feel motivated
if the navigation bar is not easy to understand and the links to other pages of the website are not clear.
Hence, functionality of your website is important to hold the interest of your visitors.
Technical Issues With Your Website
Often the technical problems of your website become major issue for your visitors. Webpages taking too much
time to load can impede your business online as visitors can't wait for the pages
to load.
To many images, flash, error in the server are the main causes behind such issues. Another
problem that results in increasing bounce rate of a website is page errors like 404 error, 403 error. It
is better to check these errors while launching your website and avoid if there is any issue.
Content
Content is a powerful tool to make your visitors stay on your website longer. While adding content to
your website ensure that the content adds value to your business and gives precise information about it.
The flow of information in the content keeps the interest of your visitors going one page after another. If
you lack in your efforts to hold your visitor's interest you may lose your potential customers.
Well written
content is an important way of reducing the bounce rate of your site. Apart from textual content, picture,
images, videos are the visual content that can add to you content and increase the interest of your visitors.
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