By Daniel D Dwase

There is hardly anything as disturbing to a webmaster as the mounting bounce rate on his website.

After spending a fortune on optimizing your website for search engines and driving a lot of traffic to your website, the last thing you want is your website visitors turning their back on you faster than you realize.

You are at your wit's end and desperately turn to an SEO consultant to diagnose the problems and find out that your SEO strategies were not focused on targeted visitors.

If your website is exhibiting the aforementioned symptoms, it is probably suffering from a classic case of bounce-rate problem.

So what is the way out? Any SEO consultant will generate a website analysis report before they tell you if the problem lies with your website or your marketing strategy.

The gravity-defying bounce rate on your website might arise from a number of reasons. An SEO consultant will help you figure out the potential triggers that badly affect your website's conversion rate.

Well, all this might cost you some money, but you can probably try some DIY methods to see if you can solve the problems by yourself.

Here are some effective methods of checking the bounce-rate on your website that you can adopt...

Analyzing Your Traffic

Bouncing visitors are hindrance to your website's success. The most effective way you can know about the bouncing traffic is by keeping track of your visitors.

Traffic analysis is a useful method of getting information about the bounce-rate on your website. <

It gives data about the number of visitors that leave your site without taking any action, the pages from which most of the visitors leave your site and the time they spend before leaving your site.

You can analyze the data and devise different techniques of holding the attention of your visitors and influence them to make purchase.

Below is the traffic analysis of this site... it shows that visitors stay on this site longer with a bounce-rate of 39.15% (the smaller the percentage the better).

This also reflects the amount of time visitors hang around this site... 10 minutes on average which is pretty good.

For example if you analyse your traffic and notice that you have 100% bounce rate it basically means that visitors leave your site as soon as they enter.

Fig. 1: Bounce Rate

Fig. 2: Bounce Rate for all Visitors

Fig. 3: Time on Site for all Visitors

Relevant Keyword

Search marketing concepts are based on keywords. A large percentage of your visitors find you with the help of your keywords.

And, selection of keywords makes all the difference to the success of your website in your industry.

If you select the most relevant and highly searched keywords and phrases, you are more likely to get relevant web traffic to your site. but, if you fail to pick appropriate keywords, your website will end up with increasing-bounce rate because your visitors may not be interested in spending time on a website that is irrelevant to their search.

Website Design

If your website design is not able to impress your visitors, you may lose many potential visitors to your site.

Starting from the color, content to the navigation and the anchor text - every individual aspect of your website is crucial to decide the time that your visitors spend on your website.

Confusing navigation structure is one of the key factors that trigger the bounce-rate of a website.

No visitors will feel motivated if the navigation bar is not easy to understand and the links to other pages of the website are not clear. Hence, functionality of your website is important to hold the interest of your visitors.

Technical Issues With Your Website

Often the technical problems of your website become major issue for your visitors. Webpages taking too much time to load can impede your business online as visitors can't wait for the pages to load.

To many images, flash, error in the server are the main causes behind such issues. Another problem that results in increasing bounce rate of a website is page errors like 404 error, 403 error. It is better to check these errors while launching your website and avoid if there is any issue.

Content

Content is a powerful tool to make your visitors stay on your website longer. While adding content to your website ensure that the content adds value to your business and gives precise information about it.

The flow of information in the content keeps the interest of your visitors going one page after another. If you lack in your efforts to hold your visitor's interest you may lose your potential customers.

Well written content is an important way of reducing the bounce rate of your site. Apart from textual content, picture, images, videos are the visual content that can add to you content and increase the interest of your visitors.

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